Upper & lower case, next exit…

Roadsign-at-night

A piece in the New York Times Sunday Magazine, describes (and illustrates brilliantly) the process by which a new typeface, Clearview, has become positioned to replace Highway Gothic as the specified standard for highway signs.

Erik Spiekermann has recently released a typeface, FF Mt, through Fontshop, which was specifically designed for traffic control. It is already being used by the German government.

This entry was posted on August 12, 2007 at 10:13 am and is filed under Signage, Typography. Tagged: , . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Upper & lower case, next exit…”

  1. Heraldo Says:
    August 13, 2007 at 1:03 pm

    After looking at the FF Mt link I wasn’t sure if it was serious or a joke. Apparently I’ve missed the text messaging revolution that is causing us to purposefully misspell words for the sake of brevity. It’s understandable for little cell phone screens but roadsigns?

  2. textwrapper Says:
    August 14, 2007 at 10:18 pm

    Whatever works. If abbreviations keep me from missing the Dortmund exit, then Drtmnd is okay with me.

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