Georgia on my mind…

April 19, 2009

georgia

It occurred to me recently that we’ve seen increasing instances of old-style figures (lowercase, non-lining numbers) in graphic design in the past few years. Typographers have always used text figures, but graphic designers have been largely ignorant of them owing, in part, to the lack of affordable extended font families in the early years of the desktop revolution.

Matthew Carter designed Georgia in 1996 for Microsoft’s Web Core Fonts program, and it’s now all over the internet. Why? Because it was included (wisely) in the system software for both Macs and PCs. Web designers use system fonts for all live type (type which has not been converted into a graphic) so that default fonts (think Courier) will not stand in as substitutes for specified fonts.

Georgia has handsome old-style figures, and this has renewed interest in non-lining numbers amongst designers.

Thank you Matthew Carter, and (dare I say it?) thank you Microsoft.


The fleurons are lovely this time of year…

April 19, 2009

fleurons

Just as some of us use italic ampersands in order to liven up dreary type, designers sometimes turn to ornaments in order to embellish text. In the past, red was the preferred color for fleurons, because red was so often set up as the second color on a two-color print run. Dingbat fonts aren’t very interesting, and Adobe Wood Type Ornaments have been raided with embarrassing frequency, but if one keeps one’s eyes peeled, there are other typographic elements which can be employed as decorations.

I recently found an upper case V in a Spencerian script font, which worked well as ornamental brackets for a logo which was done in Roman small caps.

By converting type to vector paths, one can reshape type, combine letters, extend swashes and modify terminals. Sometimes, one might even create a fleuron where none existed before.