Typographic stereotype (hey, the chef loved it).
Probably the most recognizable and ubiquitous of “ethnic fonts” are the faux Asians: Ginko, Kanban, Mandarin, Rickshaw, Wonton, et al. Also available are cliché representations of Greek, Arab, Yiddish, African American, Tropical Hispanic, Slavic, Franco-Asian, French, Basque, and Klingon.
Paul Shaw’s piece in Print Magazine about ethnic stereotyping in graphic design got me to thinking about the many stereotypes that typography can convey:
hippies, trekkies, scrapbookers, programmer/geeks, new-agers, believers in unicorns, headbangers, fratboys, needlepointers, taggers, restroom taggers, creative renaissance fairgoers, secret agents, and cowboys.
But since we all use the Roman alphabet, how are we ever going to stereotype Italians?
